Turn NFL Playoffs Viewers Into Daily Active Fans
Launch playoff pick’em games, prediction contests and bracket challenges for the NFL Playoffs with Fan Arena’s white-label platform for media companies, sponsors and betting platforms.
Trusted by sports media companies and fan engagement brands worldwide
Why the NFL Playoffs Drive Fan Engagement
The NFL Playoffs are the most-watched stretch of the American sports calendar. 14 teams play through Wild Card Weekend, the Divisional Round and the Conference Championships, ending in the Super Bowl, with every game a must-win.
Because every weekend raises the stakes, the playoffs are ideal for pick’em games, score predictions and bracket challenges. Fans make their picks before kick-off, follow the results live and return the next weekend for the next round, all the way to the biggest game of the year.
How Organizations Can Use an NFL Playoffs Game
- 01
Drive traffic every playoff weekend
Publish game previews, picks and standings that bring fans back each round.
- 02
Increase registrations
Use pick’em or bracket entry flows to turn anonymous visitors into known users.
- 03
Create sponsor activations
Package branded pick’em games, Super Bowl predictions or “presented by” leaderboards for partners.
- 04
Build up to the Super Bowl
Keep fans in the game from Wild Card Weekend to the final whistle of the Super Bowl.
- 05
Capture first-party data
Collect opted-in fan data through registration, gameplay and prize participation.
Multiple Games in One Hub
Choose the games that best fit your audience or combine multiple formats in a single fan hub.
Fantasy SportsThe ultimate long-term fan engagement format. Fans build their teams, make transfers and compete across the season.
PredictorQuick and accessible. Fans predict match outcomes and compete weekly on leaderboards.
Bracket ChallengeIdeal for knockout tournaments. Fans create brackets and follow their predictions as the competition unfolds.
Immaculate GridA fast-growing sports trivia format in a 3×3 grid where fans test their knowledge.
SurvivorFans pick one team each round. If their team loses, they are eliminated. It creates intense competition.
Why sports organizations choose Fan Arena
Why Fan Arena →Turnkey platform
From game concept to launch and operations
Built for media & brands
Designed to integrate with your content, CRM and apps
Fast to launch
Go live in time for Wild Card Weekend
Proven engagement
Interactive games that keep fans active through every round of the playoffs
NFL Playoffs Fan Game Questions
Talk to our teamWhat kind of game works best for the NFL Playoffs?
Pick’em games are usually the easiest to scale across the playoff weekends. Bracket challenges work well when launched before Wild Card Weekend. Score and prop-style predictions are strong for the Super Bowl itself.
Can Fan Arena launch a branded NFL Playoffs game?
Yes. Fan Arena provides white-label fan engagement games that can be adapted to your brand, audience and campaign goals.
Who are NFL Playoffs games best suited for?
They are especially relevant for media companies, sponsors and betting platforms that want to increase engagement during football’s biggest weeks.
Can a NFL Playoffs game help with registrations and data capture?
Yes. Playoff games are well suited to registration-based participation, which can support first-party data collection and remarketing.
Can you combine multiple game formats?
Yes. An NFL Playoffs activation can combine pick’em, bracket and prediction mechanics depending on your audience and campaign scope.